As a business owner it’s likely you have to do the Sales and Marketing yourself. Probably you’ve had no formal training in either. Most of what’s around is aimed at marketing consumer goods but the chances are you are selling to other businesses – not the general public.
You need to be able to create a powerful story around what you want to do for your customers and tell in it in ways that increases the number of leads you generate and helps you secure the business you want. Here’s a little bit more about it.
You can find out more from this trailer video.