Author Archives: alanrae

What do I think will happen post Brexit?

By | August 7, 2017

Let’s start by being realistic about the economy. The UK economy depends on Overseas owned manufacturing who want a low regulation regime inside the EU The city of London and the attendant service industries. The M4 corridor – full of companies who want an English-speaking location with good communications to operate inside the EU. The… Read More »

1ManBrand now available as on demand video.

By | June 30, 2017

As a business owner it’s likely you have to do the Sales and Marketing yourself. Probably you’ve had no formal training in either. Most of what’s around is aimed at marketing consumer goods but the chances are you are selling to other businesses – not the general public. You need to be able to create… Read More »

Entrepreneurial Marketing

By | July 21, 2016

Developing a successful business means that we have to create value that our customers will be prepared to pay more for than it will cost us to provide it. In the corporate world there are resources to shape the market in the direction we want – brand, research, persuasion power. In the entrepreneur’s world we… Read More »

Premature Scaling – Part 2

By | January 6, 2012

A second Graphic which goes into the basics behind the premature scaling model in more detail. Heartily Recommended by StartupGenome via   Bookmark on DeliciousDigg this postRecommend on Facebookshare via RedditShare with StumblersTweet about itSubscribe to the comments on this post

How to do Business – 7 Guiding Principles

By | October 20, 2011

I find that many insights these days come through conversations on-line and in pubs. There’s something about conversations that crystallise your thinking. I mention this because that’s where the impetus to consolidate this came from. You can read an extended version of this in my e-book 21 Business Stories but the headlines are here. The… Read More »

Articles : Being unique – and leveraging that uniqueness

By | October 12, 2011

Success in the networked economy means being unique. Increasingly we get business because of the conjunction of two or more dissimilar capabilities – eg research ability, organic growing practice, social media fluency. The question is how best to promote that uniqueness. One way is to create and manage a stream of outbound information that can… Read More »