Author Archives: alanrae

Entrepreneurial Marketing

By | July 21, 2016

Developing a successful business means that we have to create value that our customers will be prepared to pay more for than it will cost us to provide it. In the corporate world there are resources to shape the market in the direction we want – brand, research, persuasion power. In the entrepreneur’s world we… Read More »

Premature Scaling – Part 2

By | January 6, 2012

A second Graphic which goes into the basics behind the premature scaling model in more detail. Heartily Recommended by StartupGenome via   Bookmark on Delicious Digg this post Recommend on Facebook share via Reddit Share with Stumblers Tweet about it Subscribe to the comments on this post

How to do Business – 7 Guiding Principles

By | October 20, 2011

I find that many insights these days come through conversations on-line and in pubs. There’s something about conversations that crystallise your thinking. I mention this because that’s where the impetus to consolidate this came from. You can read an extended version of this in my e-book 21 Business Stories but the headlines are here. The… Read More »

Articles : Being unique – and leveraging that uniqueness

By | October 12, 2011

Success in the networked economy means being unique. Increasingly we get business because of the conjunction of two or more dissimilar capabilities – eg research ability, organic growing practice, social media fluency. The question is how best to promote that uniqueness. One way is to create and manage a stream of outbound information that can… Read More »

Digital Business Brighton – a great day with great people

By | September 15, 2011

Social Media for Real Businesses If you’re wondering about how to use the tools of digital media to get some more business, you need to be clear about what role they play in your sales. marketing and networking. For most of us who are selling to other businesses, we get most of our business from… Read More »