I offer business support and advice focusing on helping growing companies overcome marketing and communication issues. I’ve been an owner manager of IT related companies since 1981 and specialise in integrating real world and digital metrics.
Business Support Experience
I worked on the West Sussex “Be the Business” programme running clinics for general business support. I supported 19 small companies by monitoring their grant spend and trouble shooting issues that emerge and had 2 agricultural based Growth Accelerator clients. I’m a visiting lecturer at Southampton and Toulouse Business Schools where I teach a course in Entrepreneurial Marketing.
Advice comes from 30+ years experience as an owner manager backed up by research projects into how small businesses actually operate. I’ve worked with Government departments, major ICT companies and Universities. Studies focus on how small growing companies use the internet to promote themselves and improve their profitability. Most companies need to focus on business planning or marketing so here are some inexpensive tools to help.
I’ve carried out customer research and developed training programmes for HP, PCWorld, O2, Yell, and many EU and UK government business support projects. These include Tranee, the National e-procurement project and the regional Horticultural workforce project.
I developed two programmes to help small businesses with their sales and marketing. 1Man Brand focuses on aligning marketing with sales activity. The Prince’s Initiative for Mature Enterprise adopted it as an online training resource. Punch above your Weight successfully trained over 100 small businesses in how to build an effective online presence. Over 10,000 small companies have downloaded and used my materials over the last few years. Currently (2017) I’m developing a course on Data Science in Digital Marketing with Southampton Data Science Academy, part of the University Web Science Institute.
In 2008 I carried out a project for SEEDA as horticultual workforce champion. This involved producing a good practice guide for small company HR plus a number of business support case studies. The case studies and the report can be obtained via the project’s own site www.growingjobs.org. It’s also available as a paperback which summarises high performance work practices- useful for getting the best from your staff.
I believe that Marketing and Leadership are two sides of the same coin – they both aim at motivation through communication. If we tell the story outside the business we call it marketing, if we tell it inside the business we call it leadership. But it’s the same story. If you get systematic about how you tell it, the results will flow. That’s what I help companies to achieve.
You can find more information about this at my Communication in Business site