Category Archives: Digital Business

Data Science in Digital Marketing

By | October 25, 2017

For the last few months I have been working with Southampton Data Science Academy to produce a course on Data Science in Digital Marketing. Find out more at Master Digital Marketing. It covers the fundamentals of digital marketing and shows you how to apply data science techniques to problems such as predicting churn. The course… Read More »

Entrepreneurial Marketing

By | July 21, 2016

Developing a successful business means that we have to create value that our customers will be prepared to pay more for than it will cost us to provide it. In the corporate world there are resources to shape the market in the direction we want – brand, research, persuasion power. In the entrepreneur’s world we… Read More »

Digital Business Brighton – a great day with great people

By | September 15, 2011

Social Media for Real Businesses If you’re wondering about how to use the tools of digital media to get some more business, you need to be clear about what role they play in your sales. marketing and networking. For most of us who are selling to other businesses, we get most of our business from… Read More »