Category Archives: How to do Business

Entrepreneurial Marketing

By | July 21, 2016

Developing a successful business means that we have to create value that our customers will be prepared to pay more for than it will cost us to provide it. In the corporate world there are resources to shape the market in the direction we want – brand, research, persuasion power. In the entrepreneur’s world we… Read More »

Premature Scaling – Part 2

By | January 6, 2012

A second Graphic which goes into the basics behind the premature scaling model in more detail. Heartily Recommended by StartupGenome via   Bookmark on Delicious Digg this post Recommend on Facebook share via Reddit Share with Stumblers Tweet about it Subscribe to the comments on this post

How to do Business – 7 Guiding Principles

By | October 20, 2011

I find that many insights these days come through conversations on-line and in pubs. There’s something about conversations that crystallise your thinking. I mention this because that’s where the impetus to consolidate this came from. You can read an extended version of this in my e-book 21 Business Stories but the headlines are here. The… Read More »

Dr Alan Rae – Entrepreneur Mentor Musician

By | April 2, 2010

If you have a good idea you want to bring to market and need someone to help you with strategy or process I may be able to help. I integrate practical experience with academic rigour and specialise in helping you integrate onine and real world activity. I’ve set up and run 4 companies in IT,… Read More »