Category Archives: How to do Business

What it takes to create a business that works

By | September 5, 2017

A shock for newcomers to business is the sheer complexity of what you need to keep track of. This video reviews what you need to think about in creating a business model and outlines the stages of the funding journey. It has some ideas for managing cash, tells you what the hallmarks of a good… Read More »

How to research new products.

By | September 1, 2017

I’ve spend quite a lot of  my working life developing and launching new products. One interesting insight from the Entrepreneurial Marketing course I teach is that the informal way I use is more usual than the official Kotler view taught in mainstream marketing. This video tells you more about this 4 stage process. Talk to… Read More »

How businesses grow – and some of the issues they face.

By | August 24, 2017

This video reviews some common issues of business growth and sets them into the context of how larger organisations operate in the market place, and what opportunities and dangers come from collaborating with organisations that are seeking to grow rapidly to become the main player – the Gorilla if you will – in a market.… Read More »

Entrepreneurial Marketing

By | July 21, 2016

Developing a successful business means that we have to create value that our customers will be prepared to pay more for than it will cost us to provide it. In the corporate world there are resources to shape the market in the direction we want – brand, research, persuasion power. In the entrepreneur’s world we… Read More »

Premature Scaling – Part 2

By | January 6, 2012

A second Graphic which goes into the basics behind the premature scaling model in more detail. Heartily Recommended by StartupGenome via   Bookmark on DeliciousDigg this postRecommend on Facebookshare via RedditShare with StumblersTweet about itSubscribe to the comments on this post

How to do Business – 7 Guiding Principles

By | October 20, 2011

I find that many insights these days come through conversations on-line and in pubs. There’s something about conversations that crystallise your thinking. I mention this because that’s where the impetus to consolidate this came from. You can read an extended version of this in my e-book 21 Business Stories but the headlines are here. The… Read More »

Dr Alan Rae – Entrepreneur Mentor Musician

By | April 2, 2010

About Alan Rae I’ve set up and run 4 companies in IT, business support and e-commerce so I know about Sales, Finance and People. I teach entrepreneurial and digital marketing and business metrics at Southampton University Business School. Research Projects I’ve done numerous research projects into how small companies behave particularly how they communicate with… Read More »