Category Archives: Videos

How to research new products.

By | September 1, 2017

I’ve spend quite a lot of  my working life developing and launching new products. One interesting insight from the Entrepreneurial Marketing course I teach is that the informal way I use is more usual than the official Kotler view taught in mainstream marketing. This video tells you more about this 4 stage process. Talk to… Read More »

How businesses grow – and some of the issues they face.

By | August 24, 2017

This video reviews some common issues of business growth and sets them into the context of how larger organisations operate in the market place, and what opportunities and dangers come from collaborating with organisations that are seeking to grow rapidly to become the main player – the Gorilla if you will – in a market.… Read More »