Tag Archives: Entrepreneurial Marketing

How to research new products.

By | September 1, 2017

I’ve spend quite a lot of  my working life developing and launching new products. One interesting insight from the Entrepreneurial Marketing course I teach is that the informal way I use is more usual than the official Kotler view taught in mainstream marketing. This video tells you more about this 4 stage process. Talk to… Read More »

Entrepreneurial Marketing

By | July 21, 2016

Developing a successful business means that we have to create value that our customers will be prepared to pay more for than it will cost us to provide it. In the corporate world there are resources to shape the market in the direction we want – brand, research, persuasion power. In the entrepreneur’s world we… Read More »

Dr Alan Rae – Entrepreneur Mentor Musician

By | April 2, 2010

About Alan Rae I’ve set up and run 4 companies in IT, business support and e-commerce so I know about Sales, Finance and People. I teach entrepreneurial and digital marketing and business metrics at Southampton University Business School. Research Projects I’ve done numerous research projects into how small companies behave particularly how they communicate with… Read More »